March, 1961: The Studebaker Avanti

Sherwood Egbert (at right in photo), the new president of the Studebaker-Packard Corporation, turns to famed industrial designer Raymond Loewy (left) to create a sports car that will reinvigorate the company. The result: the Avanti. Its sleek, modern look is a complete departure from the more rounded Studebakers and Packards of years past.

After meeting with Egbert in early March, Loewy gathers a team of designers and sets to work near Palm Springs, California. Remarkably, they produce the completely new design (and a full-size clay model) in less than 6 weeks. The Avanti is pushed into production and would debut at the New York Auto Show in April 1962.

-- The Avanti:
* Summary (from howstuffworks.com): @
* Summary (from danjedlicka.com): @
* "The Unlikely Studebaker" (from ateupwithmotor.com): @
* Raymond Loewy's sketches for Avanti (from Library of Congress): @
* www.avantisource.com: @
* Avanti Owners Association International: @
* Short film introducing the car: @

-- Raymond Loewy:
* Official website: @
* www.raymondloewy.org: @
* Virtual exhibit (from Hagley Museum and Library in Wilmington, Delaware): @

1 comment:

  1. It looks like many people here are looking for the original manufacturers specifications. I wanted to tell everyone about VehicleBios.com. It has free access to all specs for almost every auto and truck ever built! Hope this helps some people. Thank you, Rashida, Ten Doves"


Blog archive

E-mail and Twitter

Send to: @