From the website www.theatermania.com:
Faced with negative reviews for the musical "Subways are for Sleeping," (Broadway producer) David Merrick invited individuals who happened to share the first and last names with the major drama critics of the day to see the show, then reproduced the favorable comments of those laymen in print ads.
* Account from www.museumofhoaxes.com: @
* Account from the book "David Merrick, the Abominable Showman: The Unauthorized Biography" by Howard Kissel: @
* Merrick obituary, New York Times, 2000: @