"On The Road" author Jack Kerouac pens a piece for the January 1962 edition of Writer's Digest. It ends with the oft-quoted line:
But it ain't whatcha write, it's the way atcha write it.
That's actually a variation of a line earlier in the article: "It ain't whatcha do," Sy Oliver and James Young said, "It's the way atcha do it." Kerouac is referencing the jazz song " 'Tain't What You Do (It's the Way That You Do It)," written by Oliver and Young and recorded by Ella Fitzgerland, among others.
* Text of article (from a posting in the forum section on www.bobdylan.com, of all places; I've emailed the site to find out whether it's the piece in its entirety, as it is the only place I've found it on the Internet): @
* www.kerouac.com (website of The Beat Museum): @
* Short biography of Kerouac (from American Museum of Beat Art): @
* More Kerouac links (from Open Directory Project): @