Approved by the FDA and expressly advertised as a birth control method, Enovid goes on the market. (See posts of May 9 and June 23) Women had already been using it as a contraceptive since 1957, though it was prescribed to treat "menstrual disorders." Citing a separate study, manufacturer G.D. Searle says in its literature that "the ubiquitous problem of premenstrual tension may be controlled with Enovid."
* Product brochure for doctors (August 1960): @
* "The Power of the Pill: Oral Contraceptives and Women's Career and Marriage Decisions": @