Ronald Reagan's decision to run for the Republican nomination for governor provided California with a new style of politics today and touched off more bitterness in a heated Republican primary campaign.
A half-hour film, shown on 16 television stations, introduced Reagan to the voters Tuesday night -- a sharp contrast to the rallies, dinners and news conferences candidates have traditionally used to tell the people they will run.
The viewers saw him standing in a relaxed manner in a comfortably furnished den -- it was a studio set -- talking calmly of state affairs. Gone were the placards and bands of years past.
He conceded he was a political novice, aspiring to be chief executive of the nation's most populous state.
"I am not a politician in the traditional sense of ever having held a public office, but I think I can lay claim to being a citizen politician," he said.
-- Story from Associated Press: @
-- Photo of Reagan filing nomination papers (March 9, 1966; Los Angeles Times photo from UCLA Library Digital Collections): @
* "Ronald Reagan and a Need for Action!" (announcement film): @