Undated: Paul Rand

Graphic designer Paul Rand creates a new logo for United Parcel Service. It was one of a string of distinctive, enduring corporate trademarks created by Rand, including IBM (designed in 1956 and refined in 1972), Westinghouse in 1960 and ABC in 1962.

* www.paul-rand.com: @
* Biography and career of Rand (from www.iconofgraphics.com): @
* History of UPS logo (from www.goodlogo.com): @
* History of IBM logo (from www.ibm.com): @
* Westinghouse brand guidelines (PDF): @
* Timeline of notable logos (from www.goodlogo.com): @

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