1965: 'Things Go Better with Coke'

Aretha Franklin, Ray Charles, The Who, Petula Clark, Roy Orbison, the Supremes, Tom Jones ... these were just some of the popular musical artists who recorded advertising spots using Coca-Cola's slogan "Things Go Better With Coke" starting in 1965. The artists did not perform a standard jingle; instead, the radio ads mirrored their musical styles (or their hit songs) and incorporated the slogan.

* "How Coca-Cola Invited Music's Biggest Stars to 'Swing the Jingle' in the 1960s" (from Coca-Cola Co.): @

* "Swing the Jingle!" (partial list of artists; Coca-Cola Co.): @

* "Coca-Cola Commercials" (YouTube channel): @

* Record covers (www.vinylbeat.com): @
* "Things Go Better with Coke: Sixties Coca-Cola Commercials 1965-69" (CD; www.discogs.com): @
* "Coca-Cola Commercials" (CD; www.discogs.com): @
* "Coca-Cola Uncorks Teen Radio Drive" (Billboard magazine, July 10, 1965): @
* "Coke to Aim at Ethnic Groups" (Billboard, October 15, 1966): @
* "A History of Coca-Cola Advertising Slogans" (Coca-Cola Co.): @
* "Brand Image" (Michael Austin; from "Music in the Social & Behavioral Sciences: An Encyclopedia, 2014): @ 
* "For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It" (Mark Pendergrast, 2013): @

* "As Heard on TV: Popular Music in Advertising" (Bethany Klein, 2009): @

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