Monday, June 28, 1965: 'It's What's Happening, Baby'

In this prime-time special on CBS, hosted by disc jockey Murray the K (Murray Kaufman), performers donate their time and talents to educate teenagers about the function of the U.S. Office of Economic Opportunity. ... In between segments, Murray the K and other entertainers comment on the various opportunities provided by the OEO and appeal to employers to help youths find work. (From The Paley Center for Media; link: @)

     -- TV listing from Pittsburgh Post-Gazette, June 28

     -- Image from Martha and the Vandellas' performance of "Nowhere to Run," filmed at Ford's Dearborn Assembly Plant (where the Mustang was built)

Note: As of this writing the entire show is available online. Start here with part 1; to the right are links to parts 2 and 3.

* "Experimental Show Aimed at Teenagers" (Associated Press, June 25): @

* "Hip Show Passes the Word" (United Press International, June 29): @

* "Antipoverty Film Called 'Shameful' " (Associated Press, June 30): @
* "Battle Against Poverty Has Been Beset By Controversy, Criticism, Complaint" (United Press International, July 15): @
* " 'It's What's Happening' did the job: 10,000 wrote" (Washington Afro-American, July 27): @

* Entry from The Murray the K Archives: @

* Entry from Ray Charles Video Museum: @

* Chapter by Norma Coates in "Music in Television: Channels of Listening" (Edited by James Deaville, 2011): @

* Excerpt from "The SAGE Handbook of Popular Music" (Edited by Andy Bennett and Steve Waksman, 2015): @ 

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