Undated: Volkswagen's 'Lemon' ad

One of the most successful campaigns in advertising history gets under way as Volkswagen begins publishing a series of witty, droll ads for the Beetle. "Lemon," part of what came to be called the "Think Small" campaign (after another famous ad), pointed to this car as failing VW's rigorous inspection system. The ad ended with the line, "We pluck the lemons; you get the plums."

* More pictures of ads: @ and @

* VW videos and enlarged "Lemon": @

* More about "Lemon": @

* More about the campaign: @

* "Think Small": @

* VW advertising in The New Yorker: @

* "Remember Those Great Volkswagen Ads?" (book): @

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